Copywriting Personality

Personality

As copywriters, we're obsessed with words. We admit it, we're saddos: words, writing, and brand storytelling really are what float our boat.

The reason is simply that we find words every bit as fascinating as people.

Why? Well, because we believe that just like people, each word is unique, with its own distinct personality, identity, and sense of purpose. And, of course, words come in a range of different shapes and sizes, in the same way that people do: short & long, serious & funny, rude & polite, conservative & edgy. You get the picture.

But it’s not just the combination of individual letters that help to give each word its own distinctive personality. The font style - the style in which a word is presented visually - is every bit as important.

Take a look at some of these popular fonts, complete with descriptions, and see what we mean:

helvetica

type:

helvetica

adaptable, timeless, reliable.

univers

type:

univers

adaptable, award-winning, creative.

hellraiser

type:

hellraiser

rebellious, fearless, fascinating.

rockwell bold

type:

rockwell bold

results-driven, award-winning, media-neutral.

rockwell

type:

rockwell

relatable, concise, always conversational.

arial narrow

type:

arial narrow

clever, curious, often seen in editorial.

futura light

type:

futura light

modern, well-rounded, skinny.

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