About

Who we are

Based in Northern Ireland, The Right Words is a content and copywriting agency that is 100% focused on delivering brilliant brand writing solutions that can help your brand (yes, yours!) stand out from the crowd for all the right reasons.

The services we offer:

Whether you need to rip-up tired looking brochures to re-define your sales proposition, reinvigorate your dull and outdated website, or you simply need help with finding your brand's tone of voice, we can deliver exactly what you need:

Storytelling & tone of voice

We're not just writers, we're storytellers. That means we don't just think about words; we think about language style, tone of voice, audience engagement, and what it is that makes your brand different.

Engage us and we'll find your brand’s heart and soul. Because once we do this, you will have a brand that stands out from the crowd and appeals to your precise target audience.

Content writing & content planning

You have a split second to engage your audience once they land on your website. That's why, in order to stop them bouncing off and moving to a competitor site, you need to hit them with a unique and powerful brand story that resonates, piques their interest, and makes them want to explore your brand further.

That's where good content comes in.

Interested in finding out more? Get in touch and we can chat a little more about why content is so important for your brand

Print brochures & marketing collateral

The world of print is vast and varied but only the right print materials with the right sales messages will ever achieve tangible sales results for your business.

So, whether you're looking for brochures or flyers, press ads or direct mailers, newsletters or posters, our 100% sales focused copywriting will ensure that your print materials work harder for your brand by actively increasing sales.

Blogs and high-quality articles

A blog is no longer an optional extra for your brand, it’s essential. Why? Because blogging provides your brand with fresh, interesting, engaging content, on an ongoing basis.

But remember, blogs aren't just designed to keep your site visitors engaged while they're on your website. Far from it, they're a vehicle for increasing traffic to your website via search engines, social media channels, and independent third- party resources.

Oh. And they're incredibly important from the point of view of SEO too of course...

Brand consultancy

Writing copy and producing content is all well and good if you already understand your brand positioning, your audience, your market, your competition, and even your brand itself.

But if you don't have all the answers, then you'll need to find them before diving straight in, head first.

So how can we help?

Well, we can help you identify your ideal customer, your competitors, your brand proposition/position, and create a strategy that will guide your future direction.

And once we've developed the grand brand plan, we can even help you implement it!

Brand naming and straplines

Coming up with an exciting new brand or a brilliant new invention is awesome but how do come up with a name that's catchy and relevant, yet completely different?

Hmm, that's tricky because, while you probably know everything there is to know about your new creation (it's your baby after all!), without a great name it might fall flat on its face.

Luckily, there are nerds for every job and for us, coming up with the perfect name or strapline is one of the most challenging, fun, and immensely satisfying copywriting tasks.

So, if you've already experienced that light-bulb moment but now need a great name to announce it to the world, talk to us, we'd love to help!